Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
Putting Account-Based Marketing strategy into action requires forward-thinking, technically minded sales & marketing operations all-stars. These sales and marketing ops roles have become the right-hand person of sales and marketing leaders. … Read More
Selling is a numbers game, but it doesn’t need to be limited to just that. Try researching “improve your sales pipeline” and you’ll see a consistent theme in the recommendations. Not surprisingly, bigger pipelines yield better results, … Read More
With thousands of technology solutions available for each of the various stages of your sales and marketing needs, scoping out the requirements of your tech stack is more critical than ever. And creating your tech stack usually must go beyond … Read More
Sales leaders face a flow of disruptive technologies accompanied by a stream of intriguing buzzwords that frequently fail to inform. Navigating what’s helpful and what’s hype is crucial to strategic sales planning. … Read More
It’s no wonder why 1000+ sales and marketing practitioners gathered at TOPO Summit this week. In just 2 days, 50 sessions and workshops covered actionable best practices for scalable revenue growth across Marketing and Sales. … Read More
Robert Rose, Chief Content Advisor at the Content Marketing Institute recently wrote a great article in his newsletter about the content treadmill that can lead to fatigue and burn-out among content marketers. … Read More
You may not believe it, but if you are in Marketing, you are also in Sales. Particularly if you’re implementing an ABM strategy. … Read More
When you build a lasting home, you start by laying a solid foundation first. Similarly, a successful Account-Based Marketing (ABM) program is built on 3 key foundational building blocks: … Read More
ABM is undoubtedly a hot topic right now, and it’s here to stay. As marketers and sales leaders, we all can agree that understanding how our buyers collaborate within an account is key to creating meaningful strategies. With the influx of … Read More
View full graphic What a week in Nashville! SiriusDecision Summit 2016 delivered as billed: new frameworks and best practices, compelling case studies, great connections and overall a fantastic assemblage of sales and marketing leaders working to advance their practices. … Read More