Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
Successful marketing of any kind, whether content marketing, search marketing, account-based marketing, etc, all has one thing in common; success requires knowing your buyers. … Read More
The “messy middle” of the marketing funnel is arguably the most problematic stage of lead generation for companies focused on target account selling in B2B markets. … Read More
For B2B companies, their internal sales cycle is a reflection of their customers’ buying journey. This buyer’s journey involves multiple people within an organization (or account) vs. a single person. … Read More