Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
There is a lot at stake for your content. It needs to generate leads and recognition in the marketplace. Content also needs to support marketing and sales initiatives throughout the funnel and pipeline. If content resonates with buyers and fulfills their … Read More
Some say life begins after coffee. Sales reps actually drink more coffee than all but two other professions. Marketers, you rank 4th. We’re a caffeinated bunch. Are we fueling up for creativity? For a boost of conversational energy? Or to … Read More
Get to Know Your Buying Committees and Their Buyer Group How often have you had a deal stall because someone you didn’t know was involved in your deal showed up late in the process and derailed your deal from closing? Or … Read More
Impactful targeted messages are a key component of every successful Account-Based Selling and Marketing plan. The foundation for these messages includes: … Read More
We’ve had a stealthy secret for about a year, but the time has come to share our expanding product line and Akoonu brand refresh. Meet the new Akoonu! … Read More
As technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. Marketers have focused on Buyer Persona and Journey research to create better, deeper understanding of buyers in … Read More
We’ve analyzed a significant amount of Buyer Persona interviews for our customers. One consistently common feedback area, regardless of industry, is that buyers don’t like “marketing speak” or “sales speak.” This can seem ambiguous and difficult to address if you … Read More
Marketing and Sales Operations today are more than just plumbers. These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. … Read More
Most sales trainings are all about product. Sales training sets the tone for culture within any organization, yet it’s an often overlooked area for creating a buyer-centric experience. Six ways to put the buyer first in sales training: … Read More
You may not believe it, but if you are in Marketing, you are also in Sales. Particularly if you’re implementing an ABM strategy. … Read More