Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
Sales teams have long been taught to focus on finding their champions, influencers and decisions makers. That’s why they read Challenger and other methodologies to help them learn to identify and engage the right people, in the best way and … Read More
It’s no secret that your buyers have the insights you need to get your marketing and sales plans right—but it can be hard for to secure the interviews needed to capture these. … Read More
We hear it all the time. Be buyer-centric. Talk to customers. Create “high quality” content. And at the same time, we’re tasked to meet content quotas, track results and make sure content leads to sales. Can the same piece of … Read More
We’ve analyzed a significant amount of Buyer Persona interviews for our customers. One consistently common feedback area, regardless of industry, is that buyers don’t like “marketing speak” or “sales speak.” This can seem ambiguous and difficult to address if you … Read More
Buyer centricity is more than a good marketing or sales tactic. Done impactfully, it’s a way of shaping a business—and it starts at the top. 6 signs your business is a truly buyer-centric organization … Read More
Understanding our customers is clearly a key concern among marketers—after all, 84% of the 735 marketing respondents in the 2016 Adobe Digital Marketing Survey rank understanding the whole customer view as a “very important investment” for the next three years. … Read More
Are you considering building Buyer Personas and Journey Maps? If yes, chances are you have questions about: How to get started How to organize your research How much work is involved The best practices for Buyer Personas, Journey Maps and conducting … Read More
Successful marketing of any kind, whether content marketing, search marketing, account-based marketing, etc, all has one thing in common; success requires knowing your buyers. … Read More
Your brand is unique. So are your audiences, and so are their journeys discovering you, engaging with your assets, and becoming your customer. Your content should appeal to specific groups of your audience while also being able to scale up … Read More
License: Creative Commons 3 – CC BY-SA 3.0 When it comes to briefing industry analysts, I’m not sure which is worse – the crickets when an analyst is bored to tears, or the pokes when you’re missing the boat. … Read More