Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
In today’s highly competitive, buyer-driven world, building a buyer-centric marketing strategy comprised of buyer personas, journey maps, brand identity, and messaging is a must for all B2B marketers. The work you put into uncovering deep insights into your buyers, defining … Read More
Don’t just take our word for it. We worked with our research partner to survey 100 B2B marketers from mid to large sized companies, and the overwhelming majority said that their buyer personas and buyer’s journey maps improve buyer understanding and … Read More
Good Technology worked with consulting agency New Business Strategies to build journey maps in an effort to align Marketing and Sales to their buyers’ preferences. The results – a 100% increase in marketing generated pipeline, a 40% increase in lead velocity, … Read More
Buyer personas are representations of the actual buyers influencing or making decisions about your solutions and are based on real people, insights, data, and experiences. They’re the necessary foundation to not just your content marketing strategy, but to all of your B2B marketing … Read More
I had always thought I had a strong understanding of my buyers. That was until I started interviewing customers to build in-depth buyer personas. As my team worked to advance our go-to-market strategy and enhance our effectiveness in marketing and selling complex … Read More
We’re pleased to announce today the general availability of our cloud-based content marketing platform – the industry’s first solution empowering B2B marketers to drive an integrated, data-driven content marketing strategy. … Read More
Building rich buyer personas gives you a much deeper understanding of your buyers – their goals, objectives, buying roles, preferences, challenges, and much more. … Read More
Creating content that builds trust and affinity begins with knowing your audience at a truly insightful level. This requires building buyer personas that reveal each of your target buyers’ needs, challenges, solution requirements, preferences, roles, responsibilities, and more. Understanding your … Read More
Creating content with confidence means knowing that content you develop will be valued by buyers and help close deals. This confidence comes from truly understanding your buyers’ needs and preferences. And this understanding comes from building rich, in-depth buyer personas. … Read More
What’s the biggest mistake that you think B2B marketers make when it comes to content marketing? “They don’t get to know their customers well enough.” –Laura Ramos, Forrester … Read More