Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
In today’s highly competitive, buyer-driven world, building a buyer-centric marketing strategy comprised of buyer personas, journey maps, brand identity, and messaging is a must for all B2B marketers. The work you put into uncovering deep insights into your buyers, defining … Read More
Don’t just take our word for it. We worked with our research partner to survey 100 B2B marketers from mid to large sized companies, and the overwhelming majority said that their buyer personas and buyer’s journey maps improve buyer understanding and … Read More
Today’s buyers guide themselves through the majority of the purchasing process and use content as the primary way they become aware of, learn about, and select solutions. As a marketer, you play a critical role in this process by providing … Read More
As marketers seeking to improve our craft and market understanding, we listen into webinars by leading companies in our industry all the time. Recently, in a webinar on content marketing, a head of marketing made the comment: “The content journey … Read More
A CIO doesn’t suddenly wake up one morning and decide to buy a new CRM, or suddenly begin researching why his content isn’t driving the engagement it should. Something has happened to push the CIO and his company into the … Read More
Good Technology worked with consulting agency New Business Strategies to build journey maps in an effort to align Marketing and Sales to their buyers’ preferences. The results – a 100% increase in marketing generated pipeline, a 40% increase in lead velocity, … Read More
Today’s B2B buyers no longer wait for vendors to direct them through their buying process. Instead, buyers are guiding themselves through the buying process. In fact, between 60-90% of their buying journey occurs before even speaking with a vendor. … Read More
We’re pleased to announce today the general availability of our cloud-based content marketing platform – the industry’s first solution empowering B2B marketers to drive an integrated, data-driven content marketing strategy. … Read More
As millions of kids prepare to search high and low for Easter eggs this weekend, I’m reminded of a recent “the chicken or the egg” discussion I had around buyer personas and journey maps. … Read More
The stages of the buyer’s journey typically include: Discovering, Learning, Choosing, and Procuring. … Read More