Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
Are you on the same page as your remote colleagues? It can be challenging to execute consistent, aligned marketing across global teams, dispersed freelancers, agencies and employees working from home. Yet the scalability and flexibility has benefits that have inspired … Read More
Marketing and Sales are very different organizations, but regardless of whether you are a manager or an individual contributor in either organization, your goal is to produce results. … Read More
Better is better. Creating informational, engaging content helps empower buyers to research and make decisions. We’re educating buyers and moving them through our funnel. We’re helping them…. right? … Read More
Can you really talk about something as “way back when” when the “back when” is really just 20 years ago? Well, you can when something as significant as the rise of the internet sits in the divide. So here we … Read More
We’ve had a stealthy secret for about a year, but the time has come to share our expanding product line and Akoonu brand refresh. Meet the new Akoonu! … Read More
As technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. Marketers have focused on Buyer Persona and Journey research to create better, deeper understanding of buyers in … Read More
Over the past month, we noticed a number of the trending topics on Twitter for #B2Bmarketing collectively painted the story of marketers hard at work to understand and better create and deliver content to their buying audiences. Below, we share … Read More
Marketing and Sales Operations today are more than just plumbers. These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. … Read More
Buyer centricity is more than a good marketing or sales tactic. Done impactfully, it’s a way of shaping a business—and it starts at the top. 6 signs your business is a truly buyer-centric organization … Read More
Understanding our customers is clearly a key concern among marketers—after all, 84% of the 735 marketing respondents in the 2016 Adobe Digital Marketing Survey rank understanding the whole customer view as a “very important investment” for the next three years. … Read More