Akoonu: Salesforce Apps for RevOps
Akoonu: Salesforce Apps for RevOps
In today’s B2B environment, you can’t be successful without effective content marketing. And the hallmark of effective content marketing is high quality content. But how do you define high quality content? What makes one content asset more valuable and shareable … Read More
Joe Pulizzi sharing his love of orange with the Akoonu team. Last week at Content Marketing World, we had the pleasure of exhibiting, listening to top industry influencers, and speaking with content marketing practioners from around the world. The week was packed … Read More
A CIO doesn’t suddenly wake up one morning and decide to buy a new CRM, or suddenly begin researching why his content isn’t driving the engagement it should. Something has happened to push the CIO and his company into the … Read More
Good Technology worked with consulting agency New Business Strategies to build journey maps in an effort to align Marketing and Sales to their buyers’ preferences. The results – a 100% increase in marketing generated pipeline, a 40% increase in lead velocity, … Read More
Looking for content ideas? If you’re a content marketer, that question is almost certainly a giant YES! There’s no better source of content ideas than your own customers. Interviewing customers when creating case studies, buyer personas, or buyer’s journey maps … Read More
As millions of kids prepare to search high and low for Easter eggs this weekend, I’m reminded of a recent “the chicken or the egg” discussion I had around buyer personas and journey maps. … Read More
Building rich buyer personas gives you a much deeper understanding of your buyers – their goals, objectives, buying roles, preferences, challenges, and much more. … Read More
The challenges of content marketing today (getting the right content to the right person at the right time in the right place on the right device in the right format) are now at a point of being as complex as … Read More
Customer case studies are the crown jewels of enterprise content marketing. They tell the success stories of how customers use a company’s products to overcome their business challenges, and B2B buyers consistently rank them as one of the most influential … Read More
As a marketer, you’re probably pretty familiar with the “oh no, it’s already time again to come up with new content ideas” feeling. But it doesn’t have to be this way! By building rich persona profiles, you can gain a … Read More